Our Founder
Dr. Lindsay Ruiz, EdD

Pioneering a novel approach to hypergrowth health, I am fervent about partnering with hypergrowth companies that are determined to break the cycle of failure and risk associated with premature or reactive scaling.

I work with founders, VCs and investors looking to scale up with integrity, humanity, and leaving a significant impression on the world by implementing a more holistic, humanistic and generative way to scale and grow.

Let’s connect on LinkedIn!

Dr. Ruiz’s background leading up to human as usual and our signature blueprint:
Humanistic Generative Scaling SM

  • 20+ years in Fortune 500 and major growth brands, across six continents in industries ranging from advertising and healthcare to tech, retail and consumer goods.

  • Scaling operations of high-profile healthcare provider by building the teams, implementing new technology, optimizing internal processes, entering new markets, and diversifying business growth through new and retained customers.

  • Leading strategic marketing efforts, establishing a competitive advantage, and reinvigorated iconic brands for industry giants.

  • Spearheading execution of large-scale enterprise transformations (people + process + technology,) mobilizing cross-functional teams to accelerate organizational alignment, and building enablement and delivery capabilities that propelled change adoption.

  • Doctoral, masters, and bachelors degrees in applied behavioral sciences, bringing a wealth of knowledge and expertise to the fields of organization development, complexity sciences, and generative change.

  • Certified practitioner

         ADKAR Change Management, Prosci®
         People-Centre Implementation (PCI®)
         Leadership Development, Leadership Triangle
         Business Coaching, NC State University

  • Workplace Psychological Safety Advisor championing initiatives that promote psychological safety and advocate for ethical leadership practices.

  • LinkedIn “Top Voice” and thought-leader on Substack, podcasts, news outlets, and speaking engagements.

  • 20+ years in Fortune 500 and major growth brands, across six continents in industries ranging from advertising and healthcare to tech, retail and consumer goods.
  • Scaling operations of high-profile healthcare provider by building the teams, implementing new technology, optimizing internal processes, entering new markets, and diversifying business growth through new and retained customers.
  • Leading strategic marketing efforts, establishing a competitive advantage, and reinvigorated iconic brands for industry giants.
  • Spearheading execution of large-scale enterprise transformations (people + process + technology,) mobilizing cross-functional teams to accelerate organizational alignment, and building enablement and delivery capabilities that propelled change adoption.
  • Doctoral, masters, and bachelors degrees in applied behavioral sciences, bringing a wealth of knowledge and expertise to the fields of organization development, complexity sciences, and generative change.
  • Certified practitioner
    ADKAR Change Management, Prosci®
    People-Centre Implementation (PCI®)
    Leadership Development, Leadership Triangle
    Business Coaching, NC State University
  • Workplace Psychological Safety Advisor championing initiatives that promote psychological safety and advocate for ethical leadership practices.
  • LinkedIn “Top Voice” and thought-leader on Substack, podcasts, news outlets, and public speaking engagements.

“I want people to believe again. In the companies they work for,
the leaders they look up to, their own potential to lead,
and the products and services they consume.”

“I want people to believe again.
In the companies they work for,
the leaders they look up to,
their own potential to lead,
and the products and services
they consume.”

-Dr. Lindsay Ruiz, EdD

Company Purpose

We believe in the transformative power of hypergrowth companies to shape a future where business scaling and human values amplify each other.

We want to inspire them to create a world where businesses act not only as economic engines, but as pillars of humankind’s strength and innovation, by achieving their highest potential, performing solidly, building strong reputations, and becoming iconic brands loved by all.

Business Focus

We are the pioneering venture in Humanistic Generative Scaling SM  for Series B+ startups to scaleups, Mid-Market companies, and private businesses on their way to the first $100m in revenue.

We see business growth as a lifeforce—a means to inspire and uplift, rather than just a goal to achieve.

We work with hypergrowth companies led by founders, co-founders, C-suite leaders, and investors who are not only looking to scale, but also for a way to embed profound, humanistic values as they aim for higher revenue goals.

The Problem We Want to Solve

We want to prevent the risk of systemic failure faced by hypergrowth companies as they navigate the critical transition from startup to maturity.

Research* suggests that premature or reactive business scaling causes 70% of failures in sustainable growth—of which: 65% of the risk stems from internal human tensions resulting in 90% of hidden costs.

What research?

Startup Genome Report, CB Insights, Kauffman Foundation, Harvard Business Review, Noam Wasserman’s Research, to mention a few.

Is your company on a healthy hypergrowth trajectory?

Let’s find out!